DOBRY DEN DOES DENIM
APRIL77 Makes Clothes You Can Listen To (Or Is it Tunes You Wear?)
APRIL 77 is a Paris based label that has turned their adoration of bands such as the Ramones and Joy Division into both an inspired clothing label and a heat seeking record company.
Launched in 2002 by Frenchie Bric Partouche, and named so after his b'day, April 77 is predominantly a denim label that produces through fine tailoring and quality fabrics a knock about pair of jeans.
Every style is named after an inspiration from rock legend to beatnik poet. Then the collaboration with their record label comes in, every jean comes with their trademark guitar pick affixed to the fifth pocket and each pair has a little 7” tag with a scratchy panel that reveals a code that gets you a free MP3 single from their band of the month.
I know that sounds confusing so let me break it down for you with diagram.
APRIL77 have collaborated with the likes of, The Rolling Stones, Motörhead, Iggy Pop, The Bravery, Slash, Franz Ferdinand, The Horrors, Klaxons, Pete Doherty, Ipso Facto, Buzzcocks, The Kills and Black Lips.
Their current feature bands include the likes of below. Each band of the month has downloadable singles, a band t-shirt that coincides with the release and heaps of kudos and touring.
Three-piece post-punk outfit Neils Children from London, England.
The Willowz out of California, who collaborated with Michel Gondry on this clip.
The Red Hearts a garage punk band from Los Angeles, California.
So with good taste in mind we bring you April 77. Where all the jeans are unisex and the prices are cheap between $150 -$200. Would you expect anything less from the city that gave us couture and cheese.
WWW.APRIL77.FR
www.april77records.com
APRIL 77 is a Paris based label that has turned their adoration of bands such as the Ramones and Joy Division into both an inspired clothing label and a heat seeking record company.
Launched in 2002 by Frenchie Bric Partouche, and named so after his b'day, April 77 is predominantly a denim label that produces through fine tailoring and quality fabrics a knock about pair of jeans.
Every style is named after an inspiration from rock legend to beatnik poet. Then the collaboration with their record label comes in, every jean comes with their trademark guitar pick affixed to the fifth pocket and each pair has a little 7” tag with a scratchy panel that reveals a code that gets you a free MP3 single from their band of the month.
I know that sounds confusing so let me break it down for you with diagram.
APRIL77 have collaborated with the likes of, The Rolling Stones, Motörhead, Iggy Pop, The Bravery, Slash, Franz Ferdinand, The Horrors, Klaxons, Pete Doherty, Ipso Facto, Buzzcocks, The Kills and Black Lips.
Their current feature bands include the likes of below. Each band of the month has downloadable singles, a band t-shirt that coincides with the release and heaps of kudos and touring.
Three-piece post-punk outfit Neils Children from London, England.
The Willowz out of California, who collaborated with Michel Gondry on this clip.
The Red Hearts a garage punk band from Los Angeles, California.
So with good taste in mind we bring you April 77. Where all the jeans are unisex and the prices are cheap between $150 -$200. Would you expect anything less from the city that gave us couture and cheese.
WWW.APRIL77.FR
www.april77records.com
posted by DOBRY DEN at
2:20 AM
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